Today I came across the following news. The Chrome security team is considering marking all non-HTTPS sites as insecure (since they are.) Check out the story here. What this means is that if you don’t setup SSL on your site you are likely to lose users who are going to fear if your site is safe to use. Google has already announced that they are going to score pages higher in their search index if they use encryption and this is just more incentive for people to take the time to secure their sites. In 2014 it no longer makes sense to run a non-encrypted website. Techdirt also covered the story here.

Update
I forgot to mention you can get free SSL certificates at Start SSL so price isn’t an excuse for not upgrading your site.